Brand Manager IOMH (m/f/d) – Boehringer Ingelheim
We are seeking a Brand Manager for our Therapeutic Area Inflammation, Oncology, Mental Health (IOMH), starting as soon as possible. In this pivotal role, you will be at the forefront of strategic marketing, launch readiness, and cross-functional collaboration. You will lead complex marketing workstreams, partner with key local and regional stakeholders, and manage external agencies to help us achieve our ambitious goal: improving outcomes for people living with Pulmonary Fibrosis.
Responsibilities
* Design, develop, and implement brand-specific initiatives, scientific content, tools, and integrated marketing channels to build a first-class, sustainably profitable brand—aiming to become or remain the market leader
* Independently plan, execute, and monitor result-oriented projects and processes within your scope of responsibility
* Foster close cross-functional collaboration across departments to ensure alignment and synergy
* Create and contribute to innovative, multi-channel campaigns and content tailored to diverse customer needs, in line with the brand vision and positioning
* Continuously adapt and evolve marketing materials to meet customer expectations, respond to changing market dynamics, and integrate digital touchpoints effectively into campaigns
* Manage and monitor the brand budget, ensuring efficient allocation of resources and adherence to financial targets
Requirements
* Completed university degree in Natural Sciences, Economics, or Psychology
* Minimum of 5 years of marketing experience in multinational companies; sales experience is a plus
* Preferably with experience in Pulmonology and/or Rheumatology
* Proven track record in product launches and launch readiness preferred
* Strong strategic and analytical thinking, with an efficient, results-oriented working style and openness to change
* Excellent teamwork and communication skills
* Business fluency in English, both spoken and written; strong German language skills are a must
Your Benefits
* Flexible working time models: home office and flexible working hours, depending on department and position
* Additional days off for bridging holidays
* Canteen & Cafeteria with subsidized options, including vegetarian and vegan choices
* Learning & development opportunities for personal and professional growth
* Health promotion programs
* Public transport ticket reimbursement
The remuneration for this position starts at EUR 78.000 gross annual target salary per year (full time). The actual salary package depends on professional experience and qualifications. We will be happy to discuss further details in person.
We are looking forward to receiving your application online! By uploading your application documents via our application portal, we can treat your data confidentially and in compliance with the GDPR.
Do you have any additional questions about the position? Your HR Recruiting Manager for this position is Martina Prenn.
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