As the Chief Marketing Officer (CMO) of Red Bull - Bora – hansgrohe Pro Cycling, you will lead with vision, passion, and purpose to transform the team into the most exciting and aspirational brand in cycling. By driving innovative strategies, building a culture of excellence, and fostering strong collaboration across the organization, you will shape the team’s identity and global reputation. Combining innovative storytelling, bold campaigns, and cutting-edge engagement strategies, you’ll redefine what it means to be a fan and elevate the team’s image to a global powerhouse of cool.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Visionary Leadership: Define and communicate a bold vision for the Team’s marketing and branding efforts, rallying internal and external stakeholders around a unified strategy.
Team Empowerment: Build, mentor, and inspire a high-performing marketing Team, fostering a culture of creativity, collaboration, and accountability.
Cross-Functional Collaboration: Partner with leadership across Sports Operations and Commercial Teams to align marketing objectives with broader organizational goals.
Change Agent: Lead with agility and innovation, embracing new technologies and trends to keep the Team at the forefront of the industry.
2. Cultural Trailblazer: Establish the Team as a trendsetter by blending cycling heritage with cutting-edge cultural and lifestyle elements to make it the most attractive brand in the sport.
Iconic Campaigns: Spearhead groundbreaking campaigns that define the Team’s narrative and build excitement across diverse fanbases globally.
360° Campaign Leadership: Develop and execute comprehensive 360° marketing campaigns that seamlessly integrate across channels, including digital, social media, events, traditional media, and sponsorship activations.
Authentic Storytelling: Champion narratives that authentically celebrate the Team’s sporting achievements, community initiatives, and core values.
3. Fan-Centric Strategies: Elevate fan experiences with innovative activations, from immersive live events to engaging digital platforms, making fans feel like part of the journey.
Innovative Hospitality: Redefine the hospitality experience for partners, sponsors, and fans by designing exclusive, unforgettable in-person and virtual engagements at races, team events, and beyond.
Loyalty Building: Develop programs that cultivate deep emotional connections and enduring loyalty among fans and followers.
Trendsetting Merchandise: Oversee merchandise that embodies the team’s ethos, ensuring it is as desirable as it is functional.
4. Data-Driven Insights: Use analytics and feedback to continuously refine marketing strategies and maximize impact.
ROI Focus: Deliver measurable success in campaigns, fan growth, and partner engagement while maintaining budget discipline.
5. Personal Skills: Creative, innovative, open-minded. Team-capable, with leadership qualities, friendly, loyal, communicative, and responsible. Organizational ability, calm, diligent, and flexible.
6. Professional Skills: Proven experience in the sports industry with a high personal interest in all sports (with a focus on cycling). Management experience, strong project leadership, and result-oriented decision-making skills. Excellent team leader, with exceptional communication and networking abilities. Stirring presentation skills, and the ability to shape big ideas into action. Futurist mindset, always seeking the 'next big thing', and passionate.
7. Language Requirements: Fluent in English and German (written and oral), with appreciation for additional languages.
8. Travel 10-20%
Chief Marketing Officer
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning
Find your meaning and use your strengths to achieve it!
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility
Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
Mastery
Love life, love work, love to challenge yourself!
Turn your talents into strengths to become excellent at what you do.