Your Role
As the Head of Performance Marketing at StudySmarter, you will be responsible for scaling our global user base through data-driven paid growth strategies. You'll lead a talented marketing team, drive ROI across paid channels, and shape how millions of students discover and engage with StudySmarter.
In this role, you will:
* Develop and execute a performance marketing strategy across paid social, search, display, and affiliates.
* Manage and scale a multi-million euro marketing budget with a focus on efficiency and growth.
* Collaborate with Product, Sales, and other teams to drive full-funnel performance initiatives.
* Continuously analyze marketing performance and optimize campaigns for CAC, LTV, and ROI.
* Devleop and improve marketing tech stack and attribution with tools such as appsflyer, google tag manager etc.
* Lead, mentor, and expand a high-performing marketing team.
* Own the marketing tech stack (AppsFlyer, Amplitude, GA4). You will ensure we have the attribution modeling required to spend millions with confidence.
* You will optimize the entire conversion flow from Ad Creative to Subscription Purchase
* Identify new channels and technologies to accelerate user acquisition and retention.
What you need to succeed
You have a strong analytical mindset, a deep understanding of digital marketing dynamics, and proven success in scaling consumer apps or digital platforms. You combine a data-driven approach with creativity and leadership, inspiring teams to achieve ambitious growth goals.
You have:
* 5+ years of experience in Performance or Growth Marketing, ideally in B2C tech or app subscription environments.
* Proven track record in scaling paid campaigns on paid social and paid search with 7 digit budgets per month (preferably Mobile App/Subscription)
* Deep expertise in paid channels such as Meta, Google, TikTok, and programmatic platforms.
* Strong analytical and quantitative skills, with proficiency in tools like AppsFlyer, Amplitude, Google Analytics Suite, and more
* Expertise in guiding a creative production team tailored to increasing ROAS in paid marketing
* Leadership experience with cross-functional teams.
* Excellent communication skills in English and German
Our Tech StackWhy StudySmarter?
* Work directly with the founders on some of the most strategic, high-impact topics
* Total ownership and speed - we enable you to get things done
* A truly flexible, fun, trust-based culture with the smartest minds to work with
* Millions of active users, real data, and a product that genuinely helps people
* Your work will be seen, measured, and celebrated - and you'll directly shape the future of one of Europe's top edtech companies
* Be part of a purpose-driven company that values creativity, ownership, and velocity
How we hire:
Simple and fast: intro call, case or portfolio discussion with the team, conversation with the CMO/co‑founder, references. We aim to make decisions quickly.