Event & Retail Marketing Manager
DACH & Europe
BENDA stands for progressive motorcycle design, distinctive products and a team driven by passion.
As an international brand, we are expanding our presence across Europe with a strong focus on making the brand tangible and experiential; in stores, at dealerships, at events and on the road.
YOUR IMPACT:
As Event & Retail Marketing Manager, you directly shape how BENDA is experienced in the real world.
You translate brand and product into physical touchpoints and live experiences; from store presence and dealer events to international trade shows and press launches.
Your work defines:
* how consistently BENDA appears across retail environments
* how events are executed to convey our passion
* and how strongly brand, product and community connect
In short: you take BENDA from concept to real-life experience.
RESPONSIBILITIES:
Event Management
* Planning and execution of dealer, brand and press events
* Organization of roadshows, trade fairs and dealer conferences
* Responsibility for marketing vehicle fleet planning
Retail Marketing
* Driving store identity and retail concept implementation at dealer level
* Coordination of agencies, production and logistics partners
* Responsibility for POS materials, merchandise and print
* Strategic planning of physical marketing materials including definition and stock management
* Organizational support of dealer events
DACH & Europe
* DACH:
Brand activations, including roadshows, events and trade fairs, as well as dealer point-of-sale and event support, in close collaboration with country managers.
* Europe:
International trade shows, dealer summits, press launches and photo shoots, in close collaboration with global marketing.
In this role, you will not only translate strategy into execution, but also work closely with a diverse range of internal and external stakeholders; from dealers and agencies to international teams, with a strong focus on coordination with our Chinese headquarters.
YOUR PROFILE:
* A strong passion for life on two wheels and powersports
* Experience in retail, event or brand marketing, ideally in automotive/ motorcycle/ powersports or related fields
* Strong organizational and execution skills
* A good sense for brand, design and physical brand experiences
* Hands-on mindset and willingness to travel
Interested & have the Spirit? We look forward to your application