Marketing Data Analytics Specialist
Fuschl, Österreich, Vollzeit
Passionate about turning sales data into actionable marketing insights?
Join our Global Marketing Insights & Analytics Team as aMarketing Data Analytics Specialist at our HQ in Salzburg, Austria!
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
WORK ON SALES ANALYSIS AS PART OF MARKETING MIX MODELLING
You’ll prepare and analyse sales data to generate insights, contributing to Marketing Mix Modelling across multiple markets. You’ll ensure strong alignment across the business, working especially closely with Sales teams. You’ll also support data modelling initiatives, exploring new techniques to enhance Pricing and Range analytics.
SUPPORT ON PRICING ANALYSIS AND MODELS
You’ll work with different markets to derive elasticity and provide tailored recommendations. When needed, you’ll also support Pricing studies in collaboration with external agencies, with a strong focus on Conjoint Pricing analysis.
MONITOR TRENDS & COMPETITION AS PART OF BUSINESS INTELLIGENCE
You’ll leverage data sources and public information to track market trends and key competitors, sharing valuable insights with leadership. You’ll also build reporting tools that ensure Marketing departments have the information they need readily and quickly available.
ENSURE ACTIONABLE & DATA-DRIVEN INSIGHTS
You’ll build compelling insight-led presentations to support markets and departments in making informed decisions, working cross-functionally and collaborating in an international environment. You’ll also automate parts of the analysis, giving you more time to focus on deriving valuable insights.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
* Minimum of 3 years experience, with sales data experience (using Nielsen/Circana or equivalent) and especially in the field of retail /consumer goods data. Managing or working with external agencies is a plus
* University Masters degree, in fields such as Business Studies, Marketing, Mathematics, Economics, Statistics, etc.
* Fluent in english
* Some experience in using commercial statistical software packages is a plus, e.g. R, Python etc.
* Analytical mindset supported with strong communication skills, a team-oriented mindset and the ability to engage with stakeholders at various levels
* Good understanding of marketing principles, as well as Consumer/Shopping behaviour
Travel 0-10%
JOIN THE TEAM
Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.303 gross per month. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
#J-18808-Ljbffr