About BOA
BOA® Technology builds the scientifically proven and patented BOA® Fit System. BOA partners with market‑leading brands to make the best gear even better. Each unique configuration is engineered with performance fit at the center to create a precise fit and better connection between an athlete and the equipment — improving performance.
BOA® Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, Greater China, South Korea, and Japan. For more information, visit BOAFIT.COM
Overview of Role
Reporting to the Marketing Manager EMEA, this role leads media relations, PR management, and brand communications, while building a strong ecosystem of media and digital partners to amplify BOA’s presence across sports industries. Through close collaboration with the Marketing, Product, PPID (Partner Product and Innovation Departement) and Commercial teams in both Europe and the HQ in Denver, you will help identify and leverage product and performance innovation stories from the BOA world and bring these to our key constituents (Industry Experts, Brand Partners, Retailers and Consumers) through carefully selected media channels and partnerships.
Core Responsibilities
PR & Media Strategy: Lead regional PR and media plans aligned with global strategy to support launches, partners, and brand storytelling.
Media Relations: Build strong media networks across EMEA and secure consistent, high‑quality editorial coverage.
Agency Management: Manage PR/media agencies with clear KPIs and ensure effective, high‑performing partnerships.
Brand Communications: Ensure consistent brand messaging and approve partner communications while maintaining core communication frameworks.
Digital Media & Partnerships: Collaborate with Digital teams to drive integrated media initiatives and develop key platform partnerships.
Campaign Amplification: Amplify regional campaigns through strong storytelling and coordinated PR/media activation.
Content & Storytelling: Create concise, impactful PR content tailored to audiences and channels to strengthen brand positioning.
Reporting & Insights: Track PR/media performance and deliver actionable insights to stakeholders.
Required Qualifications
Active interest/participation in a number of sports within BOA’s core product focus (Trailrunning, Mountaineering, Tennis and Snowsports…)
A genuine curiosity to understand BOA’s technical products, applications and benefits
Bachelor’s degree in PR, Journalism, Communication or Marketing
5+ years experience working in PR / Communications linked to the sports industry
Fluency in German and English; a third European language would be highly appriciated
Experience managing and executing projects across multiple European countries
Competence in media segmentation, planning & buying
Excellent copy‑writing skills and a sharp eye for overall creative execution
A highly organised, flexible and hands‑on approach
Ability to build relationships and collaborate effectively with diverse constituents
An open personality, comfortable with interacting and presenting to different audiences
Occasional flexibility for evening / weekend work to attend trade shows and events
We Offer
Challenging tasks in a successful and innovative company based in the beautiful lake area of Salzkammergut
A welcoming working environment in a committed and international team of employees
Learning and development opportunities
Flexible working hours
Amazing company activities and events
Competitive compensation package
Legal Statement
For legal reasons, we are obliged to point out the minimum salary for this position according to the collective agreement, which is from 2362.- EUR gross per month. However, our attractive salary packages are based on current market salaries and are therefore significantly above the stated minimum salary, depending on your experience and skills.
Please note this job description is not designed to include every duty or responsibility that the employee may be asked to perform. Management may assign or reassign duties and responsibilities at any time.
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