Are you ready to turn shopper insights into powerful strategies and help Red Bull lead the Energy Drinks category?
Join our Commercial Initiatives Team as an International Shopper Insights Specialist at our Global HQ in Salzburg, Austria!
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. In this role, you'll analyze loyalty card data to uncover shopping patterns, customer preferences, and trends, generating actionable insights to inform international and local strategies. You’ll lead data mining efforts with retailers, explore opportunities for personalization and targeted offerings, and translate findings into shopper-led recommendations for internal and external stakeholders.
2. You’ll transform data and insights into compelling selling stories that tackle key business opportunities, supporting priorities like portfolio optimization, pricing and promotion strategies, perfect store execution across channels, loyalty program engagement, and profitable use of retail media.
3. You'll act as a subject matter expert on shopper and consumer trends, especially Loyalty Card Data, delivering impactful presentations and upskilling across all organizational levels. You'll be working cross-functionally with commercial, sales, and global market teams and will foster knowledge sharing and translate shopper insights into compelling, business-driven materials that align both internal and retailer interests.
4. You’ll build strong relationships with data suppliers, guide markets on service and contract negotiations, and drive the global use of loyalty card data by ensuring high-quality data management, efficient processes, and integration into decision-making.
5. Fluent in English
6. 3+ years of experience working with Retailer Loyalty Card Data
7. Highly analytical with a strong ability to work with large data sets with a proven track record in turning data into insight and drive insights into action
8. Excellent Excel analysis and visualization skills (Power BI, Tableau are a plus)
9. Strong design skills (PPTX is a must)
10. Attention to detail, process driven and structured
11. Excellent communication skills, experienced presenter with the ability to conceptualize and simplify complex ideas with the ability to influence cross-functional teams
12. Strong project management as well as innovative, solution-oriented mindset
13. Inquisitive, passionate, self-motivated and results driven
14. Ability to work effectively in a team environment
15. Travel 10-20%
International Shopper Insights Specialist
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
Meaning
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The bigger reason why you work. To contribute and add value to something or someone.
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Love life, love work, love to challenge yourself!
Turn your talents into strengths to become excellent at what you do.