Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match! Your territory As part of our Firmware team, you will: Act as a bridge between exploratory R&D and embedded systems engineering, turning bold ideas into tangible solutions for our trackers and pet tech products Research and prototype new sensing technologies, data processing methods, and connectivity solutions to keep our products innovative, reliable, and ahead of industry trends Dive into areas such as edge AI, low-power IoT, and advanced localization (GPS, Cellular, BLE, and beyond) Design and implement embedded firmware prototypes in C/C++ that run on real devices, from quick proofs-of-concept to more mature demonstrators Work closely with Firmware, Backend, Data Science, and Hardware teams to bring innovative features from concept to large-scale deployment Rapidly validate hypotheses through simulation, field testing, and data analysis to identify high-potential ideas Translate experimental concepts into robust, manufacturable features that deliver measurable value to customers Present your research and prototypes to a team of developers working on the transition to production FW ready code Share insights, challenge the status quo, and introduce forward-thinking approaches to continuously evolve our technology and processes Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things” Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level Your profile