Role Brief – Managing Partner, Bound (Recruitment brief for The Onset – April 2025)
Why this role exists
Bound Interactive has pivoted—under Omnia Collective ownership—from a resource-augmentation studio to the AI-native CX transformation partner for Tier-2 Australian brands (A$500m–A$1.5b revenues). To hit our FY26 target of A$15 m revenue @ 20 % EBITDA, we need a proven CX consulting rainmaker who can sell ≥ A$3 m p.a. of multi-phase, multi-capability deals and coach others to do the same. The Managing Partner will lead revenue generation, shape the go-to-market, and embed a high-margin, seller-doer culture across Bound’s 50-person team and the wider Omnia network.
The five outcomes you must deliver
Outcome (12–24 months) How success is measured
* Revenue: Close ≥ A$3 m net‑new CX transformation projects, averaging ≥ A$250 k per deal. Signed SOWs & CRM pipeline accuracy.
* Pull‑through: Drive ≥ 5 : 1 follow‑on build revenue for Omnia (data, platforms, engineering). % of CX projects that convert to implementation phases.
* Margin: Maintain ≥ 50 % project gross margin on CX work; contribute to 35–40 % P&L margin. Project financials & utilisation KPIs.
* Capability lift: Hire / coach at least two Principal or Partner level sellers; upskill existing Partners in CX methods & enterprise selling. Staff billable performance, internal NPS.
* Market presence: Position Bound as a credible challenger to big‑four digital consultancies; secure two speaking slots, one industry award, and targeted thought‑leadership. Brand metrics & inbound leads.
Key accountabilities
Domain Accountabilities
Sales leadership
Lead by example in origination and deal‑closing; craft pursuit strategies; personally own a strategic account list; negotiate commercial terms that meet margin targets.
CX strategy & delivery
Serve as executive sponsor and subject‑matter expert on CX visioning, journey re‑design, service blueprinting, and AI‑enabled insight programmes.
Go‑to‑market engine
Define end‑to‑end revenue playbook (marketing → qualification → proposal → delivery hand‑off); embed disciplined CRM and bid governance.
Team building & coaching
Recruit, mentor and performance‑manage Partners/Principals; instil seller‑doer mindset; foster collaboration with Omnia’s data, platform and AI practices.
Commercial rigour
Forecast pipeline, oversee pricing, drive utilisation, and implement levers for continuous margin improvement.
Client advocacy Build C‑suite relationships; act as trusted advisor; ensure delivery excellence and measurable value realisation to lock in annuity revenue.
What you bring
Must‑have experience
* 15 + yrs in consulting / digital agencies, incl. 5 + yrs at Director/Partner in a recognised CX/Digital practice (e.g. Accenture Song, Deloitte Digital, Capgemini frog, Thoughtworks, EPAM).
* Demonstrated A$10 m + lifetime sales of CX/Service‑design led transformation, with individual deals of A$1 m +.
* Built or scaled a consulting business / new brand in Australia—proved success without a mega‑brand tail‑wind.
* Hands‑on expertise in journey mapping, service blueprinting, CX operating models, and AI‑enabled VoC/VoE platforms (Qualtrics, Medallia, etc.).
* Track record hiring & mentoring senior consultants, driving utilisation and project profitability.
* Deep network of C‑suite or SVP‑level contacts across BFSI, energy, retail or other Tier‑2 verticals.
Skills & mindset
* Commercial hunter mentality with strategic EQ—balances revenue urgency and long‑term relationships.
* “T‑shaped” leader: depth in CX strategy, breadth across data, platforms, engineering; fluent in selling + steering delivery.
* Storyteller and facilitator—makes AI + CX vision tangible to exec boards.
* Comfortable operating in a challenger brand: low ego, practical, willing to build playbooks hands‑on.
* Champions diversity, experimentation, and measurable impact.
Compensation & benefits
Component Indicative range (AUD)
Fixed remuneration (base + super) – $260 k – $320 k
Sales incentive (uncapped) – 10 %–15 % of GP on own deals, tiered accelerators beyond quota.
LTIP / equity $250k in Omnia ESOP at par value
Total cash OTE $400 k – $480 k+ (at A$3 m sales, 50 % margin)
Other: Flexible/remote work, on‑demand AI upskilling budget, wellness allowance, Omnia offsites.
Reporting & location
* Reports to: Omnia Chief Operating Officer
* Direct reports: Four Bound Partners, Business Ops Lead.
* Location: Sydney or Melbourne preferred; hybrid working encouraged; regular interstate travel.
Recruitment process
1. Intro call (Onset) – values & fit screener.
2. Panel interview (Bound + Omnia execs) – case study: crafting a A$2 m CX‑to‑implementation sales pursuit.
3. Business plan presentation – 90‑day go‑to‑market strategy + revenue model.
4. Final culture conversation – meet wider Partner group.
5. Offer & reference checks.
How to express interest
Please contact The Onset with CV, major deal list, and a brief on your most impactful CX transformation engagement (incl. metrics delivered).
Bound is an equal‑opportunity employer. We value creativity, evidence‑based thinking, and teams who don’t take themselves too seriously while solving serious problems.
Prepared for The Onset by Bound Interactive – April 2025
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