Our client is Europe's leading tofu producer, dedicated to shaping the future of food with high-quality, innovative, and sustainable plant-based products. As the company continues its dynamic growth across the continent, it aims to become the top player in every market it enters.
We are now seeking a strategic yet hands-on personality with passion for shaping the future of the natural protein category.
Marketing Director (f/m/x)
Food - FMCG
Develop and lead the group-wide brand and portfolio strategy across multiple countries
Lead and expand the international marketing organization and establish scalable structures, roles, and processes to support strong growth
Drive integrated marketing and communication initiatives to increase brand relevance and demand
Create and implement annual marketing plans that increase performance, awareness, and trial rates of the strategic brands
Lead corporate communication, shape a clear brand and corporate narrative, and support cultural integration
Promote data-driven decision-making by integrating insights, market analyses, and performance KPIs into strategic planning
Bachelor's or Master's degree in Marketing, Business, or a related field
Several years of experience in senior marketing roles within the FMCG or food industry, ideally in an international context
Expertise in multi-country brand management and in building international marketing structures
Proven track record in brand & portfolio strategy, integrated marketing, and demand creation
Strong leadership skills with experience in building and developing international teams
Strategic mindset combined with hands-on mentality and high agility
Business-fluent English and German; additional CEE languages (Slovak and Czech) are a plus
High strategic responsibility for brand leadership in a rapidly growing and sustainable food category
Opportunity to substantially shape a European brand and play a key role in developing the marketing organization
Contribution to a mission that inspires consumers across Europe about natural, plant-based proteins
The annual gross salary for this position starts at € 120,000 with an additional performance-related bonus and a willingness to overpay according to your qualifications and experience.
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