State Manager (Vic/WA) - Based in Melbourne
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Join Forty Winks as a State Manager - VIC/WA
Location: Melbourne
Key Responsibilities/Skills:
* Drive Business Performance through Commercial Analysis, Insights & Action Plans
* Brand Stewardship
* Leadership & Engagement
* Problem Solving & Mediation
* Operational Discipline
Forty Winks is Australia’s leading bedding retail specialist with over 110 family‑owned stores across the country. For over 40 years, we’ve been helping Aussies sleep better and we are seeking a passionate and savvy State Manager to lead franchise performance, unlock growth, and make a serious business impact in our Western Australian and South Australian stores.
What You’ll Be Doing
This is no desk‑bound gig – you’ll be out in the field partnering with franchisees to turn insights into action, and action into results. You will:
* Support and coach franchisees to run profitable stores, optimise day‑to‑day operations and deliver an outstanding customer experience.
* Analyse store performance (P&L, KPIs, benchmarking) and drive sales, margin and revenue growth across the state.
* Ensure stores meet Forty Winks’ standards for presentation, ranging, campaign execution and use of bedMATCH and other selling systems.
* Lead operational excellence across the state by embedding best‑practice processes, systems and in‑store standards.
* Build the network by identifying new store opportunities, supporting new franchisees, and coordinating communication, training and key meetings between stores, suppliers and the National Support Centre.
What We’re Looking For
We’re chasing a commercially sharp, people‑savvy leader who:
* Has 5+ years’ experience in retail or franchise operations (multi‑site or state‑level a bonus).
* Is fluent in financials, sales metrics and strategic planning – and knows how to turn them into growth.
* Proven leadership, influencing and coaching skills with business owners, building trust and collaborating to drive business performance.
* Brings a rare combination of strategic discipline and agility – able to provide steady, structured guidance while responding quickly to new opportunities.
* Is a team player who’s ready to roll up their sleeves and get stuck in.
* Tertiary qualifications in business, sales or marketing? Even better. But we’ll take real‑world experience and impact over buzzwords any day.
Why Forty Winks?
We’re a beloved Aussie brand with a 40‑year track record and a seriously exciting future.
Our franchise model is thriving, and you’ll be part of shaping its next evolution.
You’ll work autonomously, backed by a collaborative, high‑performing National Support Centre.
This is a real opportunity to drive business development, influence performance, and leave your mark.
If you’re ready to turn analysis into action, strategy into sales, and stores into success stories – we want to hear from you.
Apply now with your CV and a cover letter that shows us your spark – or reach out for a confidential chat.
🛏️ Don’t sleep on this opportunity – apply today!
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