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Head of digital marketing (f/m/d)

Wien
Ist Cube
Inserat online seit: 26 November
Beschreibung

About Prewave
MakeaRealDifferenceAt Prewave, we are dedicated to making a positive impact on the world. Our innovative AI solutions help businesses identify and predict global supply chain risks. Our aim is to make supply chains more resilient, transparent and sustainable. By doing this we help companies to ensure fair working conditions, eliminate child labour, reduce waste and promote sustainable practices across global supply chains.TrustedbyGlobalIndustryLeadersPrewave proudly partners with industry leaders such as BMW, Kärcher, Hilti, PwC, and Porsche. Our supply chain superintelligence helps navigate complex supply chain challenges, ensuring operational integrity and enhancing market leadership.We’re now looking for an ambitious and data-driven HeadofDigitalMarketing(f/m/d) to lead our growth strategy across digital channels, with a particular focus on performance marketing, conversion, and ROI.
Your mission
As HeadofDigitalMarketing(f/m/d), you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion. You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework.
WhatYou’llDo

OwnanddevelopPrewave’sdigitalmarketingstrategyacrosspaidmedia(search,social,display,retargeting),SEO,andwebsiteoptimization
Designandexecutescalable,growth-drivencampaignstogenerateB2Bleadsandmeetpipeline,andMQL/SQLtargets
Defineandmanagethedigitalmarketingbudget,ensuringstrongcost-efficiency,CAC,LTV,andoverallROIBuildandleadastructuredexperimentationroadmap(e.g.A/Btesting,creativetesting,landingpageCRO)
CollaboratewithProductMarketing,Content,Sales,andOperationstoaligncampaignswithmessaging,personas,funnelstages,andbackendprocesses
DefineKPIsandreportingstructures,establishdashboards,implementmarketingattributionmodels,andensurescalablemarketingoperationsprocessesandtooling
DriveSEO,organictrafficstrategy,andwebsiteperformanceincollaborationwithproductandcontentteams
Manageanddevelopexternalagenciesorfreelancerswhereneeded(SEM,creatives,CRO)
Mentor a small but high-performing team while contributing hands-on as needed.

Your profile

8+yearsinB2Bdigital/performancemarketing,ideallyinSaaSortechscale-ups
Proventrackrecordofleadinganddevelopinghigh-performingmarketingteams
Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
ProficientinmarketingtoolslikeHubSpot,GoogleAnalyticsandotherrelevantMarTechsolutions.
Atrackrecordofmeasurablepipelinecontributionthroughscalablegrowthinitiatives
Stronganalyticalmindsetwithapassionfortesting,optimisation,andconstantiteration
ExperiencewithmarketingincomplexortechnicalB2Benvironmentsisastrongplus
Exceptionalcollaborationandstakeholdermanagementskillswiththeabilitytoaligncross-functionalteams
FluentinbothEnglishandGerman
Valid work permit for Austria/Germany

What we offer you
PREWAVEASAWORKPLACE

CompetitiveCompensationandBenefits: You'll receive a competitive compensation package tailored to your qualifications, experience, and the role. In accordance with Austrian law, we are obliged to disclose that the minimum gross monthly salary for this position under the IT collective agreement is €4,485.
InclusiveandSupportiveWorkEnvironment: Join a dynamic team in a welcoming and inclusive atmosphere. We celebrate diversity and are committed to fostering a workplace where all backgrounds, identities, and experiences are valued. Your voice is important here.
Work-LifeBalance: Your well-being matters. Enjoy flexible working hours and options for working from home to promote a healthy balance between your professional and personal life.

Whatouremployeeslove:

CelebrateYourBirthday: Enjoy an extra vacation day to make your birthday special.
Health and Wellness Initiatives: Benefit from our Eversportspartnership, mental health support, shiatsusessions, and regular health check-ups.
Training and Development: Access company-wide German and soft skill training and work with your manager on your personal growth plan.
Engaging Team Events: Join us for cheese tastings, ping-pong tournaments, company dinners, seasonal celebrations, and more.
Office Snacks and Fruits: Stay energized with a variety of snacks and fresh fruits available in the office.
Your Device of Choice: Windows, MacOS, or Linux – pick your preferred setup.

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