Team Lead Influencer Marketing (f/m/d)
Join us at Holzkern – Eine Marke der Time for Nature GmbH as our next Team Lead for Influencer Marketing. We are looking for someone who is passionate about creators, content and performance, and who can turn influencer collaborations into a measurable growth engine—and not just a branding play.
In this role you will develop and own Holzkern’s creator and collaboration strategy, driving measurable growth through authentic partnerships, creator‑driven campaigns and data‑based decision‑making across all key markets.
Management & Strategic Role
* Lead and develop the Influencer Marketing team – define priorities, manage performance, and ensure operational excellence across all creator and partnership activities while owning planning, forecasting and strategy.
* Own the influencer strategy and tactical roadmap – develop, communicate and implement a winning playbook that combines creative impact and measurable performance, ensuring alignment across departments.
* Collaborate with Performance Marketing, Strategic Content Marketing and Visual Content to synchronize campaign storytelling and creator integration while ensuring aesthetic consistency and brand safety through a structured briefing & approval process.
* Ensure the team has the skills to develop all channels, actively shape team setup and individual skill development to maintain a well‑equipped and future‑ready unit.
Build & Scale Creator Strategy
* Develop and manage an always‑on creator ecosystem aligned with Holzkern’s campaign rhythm and quarterly planning cycles.
* Define and roll out a clear influencer strategy including tiers (micro, macro, ambassador), turning one‑time collaborations into long‑term partnerships.
* Integrate creators early into campaign concepts together with Strategic Content Marketing and Visual Content teams to ensure cohesive narratives and strong emotional resonance.
Drive Performance through Creator Content
* Enable scale of UGC and creator‑led formats across all paid and organic channels.
* Build and optimise partnership ad frameworks in collaboration with the Performance Marketing and Creative Strategy teams.
* Test and refine creator‑driven content for measurable uplifts in ROAS, engagement and conversion.
Support Brand Collaborations
* Secure brand collaborations, capsule collections and co‑branded partnerships that drive both visibility and revenue.
* Manage outreach, negotiations and execution of brand partnership campaigns with external partners, ensuring creative and financial alignment.
Performance & Reporting
* Own performance tracking and KPI reporting across all influencer and creator campaigns.
* Monitor ROAS, engagement, assisted conversions and overall business impact to ensure data‑driven optimisation.
* Work closely with the Performance Marketing team to integrate influencer metrics into broader channel reporting and dashboards.
Your profile
* Experience: Proven background (3+ years) in influencer marketing or creator partnerships, ideally within a D2C or lifestyle brand environment.
* Education: Bachelor’s degree in business, marketing or media is a plus.
* Performance Mindset: Understands both storytelling and numbers—linking influencer activity to ROAS, engagement and revenue.
* Creative & Strategic: Able to brief, challenge and inspire creators while ensuring results and brand alignment.
* Structured & Analytical: Strong skills in performance tracking, KPI reporting and budget allocation, with a high level of reliability and accountability. Excel & analytical skills essential.
* Communication: Fluent in English (German, French, Italian or other language skills a plus), confident in negotiation and partnership management.
* Hands‑on Attitude: Loves taking ownership, moving fast and finding pragmatic solutions that balance creativity and efficiency.
Enjoy our benefits
* Exciting Tasks & Personal Growth: Trust is always first for us at Holzkern; you’ll receive big projects from the start so you can quickly unfold your potential.
* Generous employee discounts for you and your loved ones.
* Attractive flexitime work model with home‑office option.
* Two legendary annual company events with the whole TeamHolzkern—all inclusive.
* Regular team events throughout the year.
* State‑of‑the‑art technical equipment (MacBook).
* Extensive Onboarding: From day 1 a buddy will guide you; colleagues will teach you everything specific to Holzkern that you need to succeed.
* Healthy and balanced meals from Schrankerl – Holzkern pays 20% of each meal.
Hard Facts
* Start of employment: January 2026
* Working hours: 38,5 h
* Salary (FT): €49,000–€53,000 gross per year, depending on experience and qualifications.
* Location: Headquarters in Vienna, hybrid WFH basis.
Do you want to have a real impact with your work in the fast‑paced industry of performance marketing? Then don’t hesitate to reach out and send us your CV. We look forward to hearing from you!
About us
HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature – just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH, selling a wide variety of watches, jewellery and accessories. We’re proud that over 1 000 000 customers worldwide have already found their perfect piece of nature. Join our team of over 190 people and help us bring natural uniqueness to the whole world!
As a dynamic team we value open corporate communication, teamwork, development opportunities and flexible working hours. Most of all, we promise a friendly environment with warm‑hearted colleagues who will always support you.
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