Chief Marketing Officer (CMO) – Equity-Based Role at PROIEX (Stealth Mode Startup)Location: WorldwideCompensation: Equity-based (Shares). Future salary: €65,000+ post-investment.Commitment: Part-time/Full-time, depending on availability.About PROIEXPROIEX is an innovative real estate ecosystem, simplifying the traditionally complex and costly processes of real estate.Currently in stealth mode, we are preparing for our first investment round and looking for a strategic, results-driven Chief Marketing Officer (CMO) to position PROIEX for market success and funding.Why Join Us?We’re offering a unique equity-based opportunity to be part of a high-potential PropTech startup from the ground up. As a key leadership team member, you will shape the brand, market strategy, and investor narrative. Once we secure funding, this role will transition into a paid position (€65,000+/year).What You’ll DoPre-Investment Responsibilities (Initial Phase)Strategic Market PositioningDefine and refine PROIEX’s value proposition for investors, partners, and users.Conduct competitor analysis to highlight differentiation and market gaps.Craft an investor narrative emphasizing scalability, monetization, and market potential.Market Research & Go-To-Market StrategyAnalyze key target markets in EEA, UK, and Switzerland to understand cultural nuances and tech adoption trends.Validate market demand and develop an entry strategy with minimal budget.Establish an initial partnership strategy with real estate agencies, fintech firms, and property developers.Design pricing models for PROIEX’s platform services.Evaluate business models (subscriptions, transaction fees, tiered offerings).Develop financial projections showing potential profitability and growth scenarios.Brand Identity & Investor ReadinessBuild a compelling brand identity that resonates with investors and users.Support the creation of investor pitch materials, integrating a clear marketing and monetization strategy.Develop an early traction strategy using content marketing, thought leadership, and organic growth tactics.Pre-Investment Growth & VisibilityEstablish market presence through PR, strategic partnerships, and early community engagement.Position PROIEX as an industry thought leader via blogs, white papers, and speaking engagements.Implement low-cost customer acquisition tactics to demonstrate demand before funding.Post-Investment Responsibilities (Scaling Phase)Growth Marketing & Expansion: Scale marketing channels, optimize user acquisition, and refine messaging.Brand Amplification: Strengthen PR efforts, increase media presence, and build thought leadership.Strategic Partnerships: Expand partnerships with real estate firms, financial institutions, and tech platforms.Performance Analytics: Monitor key KPIs (CAC, LTV, conversion rates) and optimize strategies accordingly.Customer Retention & Engagement: Enhance user experience through personalization, loyalty programs, and engagement initiatives.Who You AreExperienced Marketing Leader: 5+ years in marketing leadership roles (CMO, VP of Marketing, Growth Lead) at a startup, PropTech, FinTech, or real estate-focused company.Strategic Thinker: Proven ability to develop and execute go-to-market strategies, especially in early-stage startups.Fundraising & Investor Experience: Strong understanding of marketing’s role in securing investment and experience working with pitch decks, investor narratives, and traction-building strategies.Growth Hacker Mentality: Comfortable with lean marketing budgets, creative growth strategies, and organic user acquisition tactics.Data-Driven & Analytical: Expertise in marketing analytics, customer insights, and performance tracking.Hands-On & Entrepreneurial: Ready to roll up your sleeves in a fast-paced startup environment.Why This Role is UniqueEquity-Based Compensation: Join as a co-owner, not just an employee. Your success is tied directly to the company’s success.Build From the Ground Up: Be a foundational leader in a high-growth startup and shape the future of digital real estate investment.Funding-Driven Salary: Post-investment, this role transitions into a paid position (€65,000+/year).Massive Growth Potential: Work at the intersection of real estate, AI, and FinTech, in a multi-billion-dollar industry.How to ApplyIf you’re excited about revolutionizing real estate investment and joining a high-potential startup, send us your application.
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