Overview
Web Content Strategist | Pro (all genders)
Location: Salzburg or Vienna. Start immediately. Total hours available full-time or part-time from 30 h.
Responsibilities
Develop content concepts for websites, platforms and digital touchpoints, focusing on information architecture, page logic, content hierarchies and messaging.
Translate brand strategy, target‑group needs and business goals into clear website structures, relevant content and strong digital user experiences.
Conceptualize, create and optimize website content, landing pages, modules and content components along user journeys, search intent and project goals.
Contribute to content guidelines, tonality and messaging principles for digital brand experiences.
Support content audits and derive concrete optimizations regarding relevance, quality, structure, discoverability and user behaviour.
Apply SEO and GEO approaches to make content discoverable and relevant for traditional search and AI‑supported search systems.
Use AI tools and automation to support research, structuring, content production and quality assurance.
Support the maintenance, implementation and quality assurance of content in the CMS, including checks before go‑live.
Collaborate with clients and internal teams, presenting and explaining content concepts, structures and decisions.
Qualifications
At least 3 years of experience in an agency, editorial or comparable role in a digital environment (Pro level).
Proven references in developing content concepts for websites, platforms or digital touchpoints.
Strong understanding of information architecture, user guidance, content structures and digital platforms.
Experience conceptualizing, creating and optimizing website content, landing pages, modules or digital content formats.
Proficient in SEO, search intent, content logic and an interest in GEO and AI‑supported search.
Good sense for brands, target groups, user needs, tonality and digital communication.
Experience with CMS systems and knowledge of how content is structured, maintained and implemented on the web.
Thoughtful use of AI tools with an aim to improve content processes and quality.
Analytical thinking and the ability to derive content decisions from user behaviour, search intent and project goals.
Ability to explain and present content concepts, structures and content clearly and further develop them with clients and internal teams.
Native‑level German and very good English skills.
Salary & Benefits
Annual salary starting at EUR 42,000 gross (incl. holiday pay and Christmas bonus) for a full‑time position. Actual salary depends on qualifications and experience.
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