Want to shape the future of the energy category on a global scale?
Then join our Off Premise Sales Team as an International Category Development Manager at our HQ in Salzburg, Austria!
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. In this role, you´ll strategically develop channel, customer and market category management business plans that integrate with overall business goals. In addition, you’ll turn insights into actions by executing, analysing, and evaluating category plans. You’ll utilise knowledge of market, customer, and Category Management to facilitate the customer business planning process and lead that dialogue across the organisation.
2. You’ll establish and maintain a partnership with Trade Marketing Managers, Key Account Managers, and Retail Partners in the development of strategic plans for category management and provide leading edge category management solutions. You’ll provide strategic direction to local teams and implement category development programs by leading the dialogue to focus on category growth opportunities. In addition, you’ll lead Category Engagement with leading retailers across multiple markets and develop and facilitate top-to-top meetings with key retailers.
3. You’ll work with Global, Regional & Local Trade Marketing teams to facilitate and further develop and refine Red Bull’s globally leading Category Management training programs. You’ll support the Global Category Manager on the process of updating case studies, training materials, and strategy. Another part of the role is to champion knowledge sharing and create an environment to share best practices and category updates by utilizing all available platforms.
4. You’ll focus on transforming raw data into selling stories that address specific business needs and communicate findings of analysis on key platforms (Share Points, Webinars, Podcasts). You’ll understand the needs, expectations, and ways of working of your stakeholders to deliver impactful selling material based on shopper data. You will represent the voice of the Category to different Summits Globally and present to large audiences.
5. You’ll be responsible to ensure that our teams have the best resources when it comes to Space Management, liaising with different providers and creating tailor-made solutions to enable efficient and accurate planogramming concepts.
6. 5+ years of experience in category management and/or trade marketing roles with customer facing experience.
7. Extensive knowledge in working with data (e.g. Nielsen IQ, Circana, etc.) as well as strong analytical skills.
8. High proficiency in Microsoft Office, especially Excel, and PowerPoint.
9. Extensive knowledge of Planogram software (e.g. Blue Yonder JDA, Nexgen).
10. In-depth knowledge of the consumer goods industry; ideally experience in food & beverage
11. Strong attention to detail, process driven and structured.
12. Excellent communication skills to effectively convey analytical insights across all levels of the organisation, as well as to deliver presentations and training sessions.
13. Innovative, self-motivated, solution-oriented mindset with problem-solving and strategic thinking skills.
14. Travel 20-30%
International Category Development Manager
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: