Posted Thursday 5 February 2026 at 23:00
At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.
As a global leader in snowboarding, we’recommittedto diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.
The Breakdown:
The Senior Digital Marketing Manager drives growth of regional digital marketing channels, traffic, and revenue for the DTC business. Reporting to the Digital Marketing Director, this role owns key performance goals, budget management, and regional strategies aligned with marketing objectives and the annual GTM plan. The position focuses on agency management, team development, and cross-functional collaboration with digital agencies, brand marketing, DTC, Sales, Finance, and local e-commerce teams.
What You Get to Do:
Develop and execute regional digital marketing strategies to drive traffic, demand, and revenue growth for the DTC business
Own key performance goals, budget allocation, and regional marketing initiatives aligned with the global roadmap and GTM plan
Lead and develop a high-performing team, ensuring strategic alignment, talent growth, and resource planning
Oversee project management, performance tracking, and continuous optimization while measuring success through KPIs and strategic assessments
Collaborate cross-functionally with digital agencies, brand marketing, DTC, Sales, Finance, and local e-commerce teams
Drive innovation and digital transformation by leveraging data insights, emerging trends, and best practices to create a digital-first, consumer-centric retailer
What You’ll Bring to the Team:
7-10 years of experience at a digital consu