Join to apply for the Head of Performance Marketing (m/f/x) role at Virtual Identity
Are you a seasoned performance leader who loves combining strategy, data, and people development? We’re looking for a Head of Performance Marketing to lead our three-person team, consult our clients at eye level, and elevate our data capabilities to the next level. If you’re ready to set standards in performance excellence across channels and disciplines, we’d love to hear from you.
Responsibilities
Lead, coach, and develop a team of three Performance Marketing Managers, providing clear direction, mentoring, and growth paths.
Advise our clients on all aspects of performance marketing, from strategy to execution and continuous optimization.
Build an internal database from our agency business managers for paid media campaigns and continuously generate sector- and client-specific insights that power consulting and strategic recommendations.
Upskill the team across SEM, tracking, analytics, dashboarding, and data science, including processes, tooling, and best practices.
Ensure high-quality standards in campaign planning, execution, measurement, and reporting across SEA, SEO, Social, and cross-channel initiatives.
Foster close collaboration with adjacent teams (e.g., Brand Consultants, Digital Creators, or Development) to deliver integrated, data-informed marketing solutions.
Requirements
7+ years of experience in Performance Marketing Management or Performance Marketing Consulting, ideally in an agency or multi-client environment.
Proven project experience across SEA, SEO, Social Media, Tracking, Analytics, Dashboard creation, Reporting, Data Science, and Tag Management.
Strong client advisory skills, including stakeholder management, workshop facilitation, and translating data into business impact.
Familiarity with current market developments such as leveraging LLMs for process optimization, with an eye on the convergence of LLM capabilities and paid advertising.
AI know-how for data analysis and automated campaign delivery would be a plus.
Strong communication skills with the ability to convey complex topics clearly to technical and non-technical audiences.
Fluency in German and English.
Willingness to travel for client meetings, workshops or internal events.
At least one day per week on-site in the Vienna office. The day can be aligned individually with your team.
Contact
Michael Vonach
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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