This role is focused on developing a precision-engineered brand identity system for a new venture in the maternity and early childhood sector. The project centers on refining an existing logo concept that utilizes negative space between the number '9' and a pregnant woman’s silhouette, requiring geometric and technical enhancement. The ideal candidate will bring a systematic approach to visual identity, ensuring every element is mathematically resolved and communicates clarity and authority. You will be responsible for delivering a comprehensive visual system that establishes a strong, inevitable presence in a highly specialized market.
Deliverables
* Refine and vectorize the existing logo concept, ensuring geometric precision and technical discipline.
* Develop a construction blueprint that clearly illustrates the design logic and structure behind the mark.
* Create a concise style guide outlining brand rules, color palettes, typography, and usage guidelines.
* Prepare scalable digital assets suitable for a variety of platforms and applications.
* Ensure all deliverables align with the brand’s mission of providing structural integrity and clinical logic.
Requirements
* Proven experience in brand identity design, with a portfolio demonstrating systematic thinking and technical refinement.
* Advanced skills in vector illustration and logo construction using industry-standard design software (e.g., Adobe Illustrator).
* Strong understanding of geometric principles and the ability to communicate design logic visually.
* Experience creating style guides and scalable asset libraries for digital use.
* Ability to synthesize complex concepts into clear, authoritative visual systems.
* Familiarity with the maternity, healthcare, or early childhood sectors is a plus.
* Excellent communication skills and attention to detail.
* Availability for a single project with potential for follow-up work.
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