You are an experienced online marketing professional with a strong instinct for digital trends – and you don’t just want to execute, but to shape and lead? Then you’ve come to the right place! We are looking for a dedicated leader who will head our online marketing team, inspire it and strategically drive its further development.
Profile
Professional and disciplinary leadership, as well as ongoing development of a team of online marketing specialists
Development and implementation of a holistic online marketing strategy (SEO, PPC campaigns, email/newsletter marketing, content)
Responsibility for Generative Engine Optimization (GEO) of content for AI-powered search systems (e.g. ChatGPT, Perplexity, Google AI Overviews) to ensure and increase brand visibility
Management, setup, and continuous optimization of all paid campaigns across multiple platforms (including Google Ads, DV360, Meta, Reddit)
Planning, coordination, and quality assurance of content marketing initiatives
Budget and resource planning, as well as regular reporting to management
Analysis of KPIs, derivation of actionable recommendations, and data-driven optimization across all channels
Identification of new digital trends, tools, and technologies and their integration into the marketing strategy
Close internal collaboration with product marketing, design, and development, as well as serving as an interface to external agencies
Wanted
Completed degree in marketing, communications, business administration, or a comparable qualification is an advantage
Several years of professional experience in online marketing, with initial leadership experience or as a senior specialist with team responsibility
Proven track record in planning and executing performance-driven online marketing strategies
Confident use of common tools (e.g. Google Analytics 4, Googl