Are you excited about shaping marketing strategies that make Red Bull the #1 choice across LSR accounts worldwide?
From nightclubs, bars and festivals to quick service restaurants, canteens, and hotels, the On Premise sector is a distinctive and diverse environment where people gather to enjoy an ice-cold can of Red Bull.
Join our Global On Premise Trade Marketing Team as an International On Premise Trade Marketing Manager for the LSR segment at our Global HQ in Salzburg, Austria!
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. You’ll lead trade marketing strategies and activations for key global accounts while building strong relationships with marketing stakeholders across target accounts and their main international franchise groups. You’ll help shape new global partnership marketing frameworks and collaborate on strategic planning to align priorities. You’ll sell and negotiate impactful marketing programs that drive Red Bull’s awareness, distribution, and sales, while monitoring activations, optimizing performance, and closing potential gaps. Using Red Bull’s brand assets, you’ll unlock sustainable, mutually beneficial partnerships while protecting brand equity and ensuring brand standards across all activations. You’ll champion a win-vs-competition mindset and represent Red Bull at key industry conventions and summits, positioning the brand as the #1 exhibiting and experience partner.
2. You’ll lead the development of Red Bull’s product strategy within the LSR segment, leveraging new and existing initiatives to drive relevance and growth. You’ll manage and execute stakeholder engagement programs through staff initiatives, trade shows, conventions, and targeted industry hospitality. By combining On-Premise strategy with impactful marketing programs, you’ll drive large-scale segment activations that secure new business, increase demand, and expand execution across existing accounts.
3. You’ll leverage your network to connect key customer stakeholders with their Red Bull counterparts at global, regional, and local levels. You’ll share best-in-class examples on how to win with global target accounts and outperform competitors, while highlighting key challenges and growth opportunities. Working closely with key markets, you’ll support the development of action plans and help adapt global tools to unlock local opportunities. You’ll also continuously challenge the status quo to drive stronger performance across markets.
4. +5 years of experience in Trade Marketing, with a proven track record working with global brands; experience in the QSR segment is a plus
5. University degree in Business Management, Marketing, Project Management, or the equivalent field experience
6. Excellent command of English, German preferred. Other languages advantageous, but not required
7. Strong customer-facing background with solid understanding of On Premise trade, sales processes, and negotiation with Global and Regional Key Accounts
8. Strategic and analytical mindset, able to interpret complex trends and develop innovative strategies while maintaining the commercial big picture
9. Excellent communication, stakeholder management, and presentation skills, with the ability to translate complex business topics across cultures
10. Highly organized and self-driven, with strong project management skills, a solution-oriented mindset, and a passion for building new business partnerships in fast-paced environments
11. Travel 0-10%
International Trade Marketing Manager - QSR
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: