Overview The Senior Manager, Field Marketing (Franchise) is the critical link between the Take 5 brand and the franchisees who deliver it in market. This role stewardes the execution of new unit growth plans while optimizing the performance of existing locations across assigned territories. The leader acts as a strategist and relationship-builder, ensuring brand standards are upheld, local dynamics are understood, and franchisees receive the tools and guidance they need to win. Responsibilities Serve as the voice of the brand to the franchisee, ensuring alignment with brand positioning, standards, and tone across all local marketing activity. Partner with regional field operations to understand market dynamics, competitive pressures, and customer behaviors, translating insights into actionable local marketing strategies. Steward the planning and execution of new unit growth marketing, working with internal teams, external agencies, and franchise partners to deliver high-impact grand openings. Support and optimize the performance of existing locations, identifying local opportunities and tailoring brand-led activations to drive Cars Per Day (CPD), retention, and community engagement. Collaborate cross-functionally with brand marketing, creative, media, and promotions teams to adapt national campaigns into localized activations that resonate in-market. Reinforce brand standards through regular engagement with franchisees, ensuring marketing execution reflects Take 5’s promise of Fast. Friendly. Simple. Build relationships with franchise partners to gain buy-in and influence adoption. Develop and deliver presentations, toolkits, and reporting that translate complex data and insights into actionable tools for franchise owners. Act as a field-level champion of continuous improvement, sharing best practices across territories and surfacing needs or gaps back to the brand tea