Do you have a passion for turning complex shopper and market data into compelling stories that drive business impact?
Join our Global Shopper Insights team as an International Shopper Research and Insights Specialist at our Global HQ in Salzburg, Austria!
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. You'll support and lead scoping, designing, and conducting primary research studies such as surveys or focus groups. You'll also manage external research partners, timelines, and budgets while ensuring projects meet stakeholder needs and business objectives as well as plan and execute shopper research across on-premise (bars, restaurants, venues) and off-premise (grocery, convenience, e-commerce) channels.
2. You'll combine primary research with sales data, shopper loyalty card and market research reports, to develop a holistic view of shopper behavior and the path to purchase. You'll identify trends, gaps, and growth opportunities by synthesizing insights across data sources. You'll lead the development of dashboards and reports that visualize key insights for stakeholders while ensuring data accuracy and integrity by performing thorough quality checks and validation processes.
3. You'll generate and synthesize insights across multiple markets to identify scalable opportunities and general and nuanced shopper behaviors as well as translate cross-market learnings into clear global recommendations that answer business questions.
4. You'll develop concise, impactful reports and presentations that translate complex data into clear recommendations. You'll also partner with relevant Commercial teams to ensure insights are actionable, aligned to strategy, and effectively used in internal planning and customer conversations
5. 2-3 years of experience in conducting and managing primary research projects
6. University Degree (business, marketing, market research, psychology, anthropology).
7. Fluent in written and spoken English
8. Strong analytical and data skills, including interpreting complex datasets and creating visualizations (Excel, Tableau).
9. Solid understanding of AI concepts and tools (e.g., machine learning, natural language processing).
10. Excellent presentation, training, and interpersonal skills to effectively engage peers, sales teams, and senior management.
11. Highly organized and detail-oriented, with strong project management, planning abilities, and a proactive, results-driven mindset.
12. Travel 0-10%
International Shopper Research and Insights Specialist
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: