Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you're a good match
Your territory
As part of our CRM team, you will:
* Own the CRM campaign calendar - plan, execute, and optimize newsletter campaigns and automated journeys across channels (e.g., Email, SMS, WhatsApp, Direct Mail)
* Grow a high‑quality subscriber lists and protect deliverability with strong list hygiene and consent management
* Analyze customer engagement and collaborate with other CRM managers to drive segmentation strategies that optimize campaign targeting and maximize engagement
* Leverage A/B Tests and consistently analyse data and performance to measure effectiveness and improve CTR and CVR
* Bring in your fresh ideas to make Tractive better - you'll never hear the phrase "...because that's how we've always done things"
* Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Your profile
Key requirements:
* 3+ years in CRM or lifecycle marketing with end-to-end ownership of campaigns and automations
* Hands-on with modern ESPs (e.g., Iterable, Klaviyo, Braze)
* Proven track record in segmentation, personalization, and revenue-driving A/B testing
* Experience with SMS orWhatsApp programs, plus consent and frequency management
* Data-driven and skilled in HTML for CRM campaigns and email template creation
* Strong project management, the ability to brief copy or creative, and clear stakeholder communication
* Very good English skills
* Valid Austrian work permit or current enrollment at an Austrian university/FH
Does this sound like you?
* A doer with a hands-on mentality, ready to make things happen
* Detail-oriented with a focus on seamless execution
* Comfortable working in international and hybrid environments
* Excited to work in Austria alongside an outstanding team