International Culture Marketing Specialist
* Full-time
* Travel: 10-20
* Organization: Red Bull Marketing Services GmbH
* Job type: Permanent
Are you passionate about creating authentic Fashion and Merchandising collaborations that connect brands with youth culture and emerging audiences worldwide?
Join our Global Culture Marketing Team as anInternational Culture Marketing Specialistat our Global HQ in Salzburg, Austria!
STRATEGY & PLANNING SUPPORT
You’ll support shaping the overall strategy and annual roadmap for collaborations and capsule drops, helping ensure a clear direction for future initiatives. You’ll also help translate strategic priorities into concrete plans and guardrails, defining when and how merchandising should support the brand’s cultural and strategic objectives.
PARTNER & COORDINATION
You’ll assist in identifying, assessing, and recommending partners such as brands, artists, and communities that enhance cultural credibility and align with brand values. You’ll coordinate partner conversations, internal alignments, and approval processes together with Partnerships and legal and licensing stakeholders. Throughout each collaboration, you’ll also support relationship management to ensure smooth coordination across the full lifecycle of the partnership.
CONCEPT & STORYTELLING SUPPORT
You’ll contribute to the development of clear concepts and narratives for each capsule. You’ll prepare and align briefs for internal creative teams and external designers on product direction, visual identity, and storytelling. You’ll also help ensure that all outputs feel culturally authentic and avoid generic branded merchandise.
PROJECT MANAGEMENT & EXECUTION COORDINATION
You’ll support the creation and maintenance of project plans for each drop, including timelines, milestones, budgets, and responsibilities. You’ll coordinate with internal and external stakeholders across design, product development, production, licensing, approvals, and distribution planning to help ensure on-time, high-quality delivery.
You’ll act as the day-to-day coordination point between stakeholders. You’ll organize regular check-ins, share updates, and clarify next steps to keep projects aligned and moving. You’ll also support representing merchandising collaborations in broader brand and planning forums by preparing overviews, summaries, and materials.
LAUNCH SUPPORT, COMMUNITY CONNECTION & PERFORMANCE TRACKING
You’ll assist Marketing and Communications in co-creating launch and drop strategies. You’ll help ensure collaborations connect meaningfully with key scenes, communities, and youth culture by gathering insights and feedback. You’ll also track KPIs, support post-launch evaluations, and contribute to the ongoing best practice playbook to optimize future collaborations.
Bachelor’s degree in business, marketing, or related field and/or 2–3 years of experience in project or product management
Fluent in written and spoken English, other languages are beneficial
Team player, creative, self-motivated, with strong communication and stakeholder management skills
Deep understanding of youth culture, streetwear, fashion, or related cultural scenes, with the ability to translate insights into product and storytelling concepts
Experience in merchandising, brand collaborations, or project management within agencies, brands, or labels
Strong project management skills, able to structure, prioritize, and drive multiple collaborations in parallel while clarifying ownership and alignment across teams
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
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