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Product marketing & cx expert - focus on digital products & services (m/w/d)

Schärding
Frauscher Sensortechnik
€ 60.000 pro Jahr
Inserat online seit: 8 Juli
Beschreibung

We detect and track trains in real-time and know exactly what is happening along the rail. For this, we use state-of-the-art technology and unique solutions for the global railway industry. Are you ready to shape the future with us?


Main Roles and Responsibilities

* Messaging & Positioning: Develop and maintain consistent messaging, personas, and positioning across marketing, product, and sales teams
* Go-to-Market Coordination: Manage global go-to-market activities
* Content Creation: Develop product- and service-related content for each stage of the funnel and customer marketing campaigns
* Sales Enablement: Create marketing materials that empower sales teams to effectively communicate product value propositions
* End-to-end (Digital) Customer Journey: Analyze, map, and optimize (digital) customer experiences


Ideal Candidate Profile

* You have proven experience in product marketing for digital products, services, and SaaS solutions
* You are experienced in Persona Design & developing personalized journeys
* You possess a profound background in Customer Engagement & Community Building
* You have experience in Customer Experience, CX Tools & Processes, Customer Journey Mapping, and/or Persona Design
* You have the ability to collaborate with cross-functional teams, particularly with product management/product owners, sales, and external partners


What We Offer

* A secure job in an international environment
* An agile and open corporate culture
* Opportunities for personal development and further training
* Additional days of holiday for long-term employees, which can be donated as a "social holiday"
* Attractive social benefits such as free lunch, fruit and coffee, free childcare, numerous sports offerings, company events, and more
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