Our SEO and SEA Team forms the digital foundation for a successful online presence. It ensures that MED-EL is optimally visible in search engines and that relevant target groups are reached through strategic campaigns. With data-driven analyses, creative initiatives, and continuous optimization, the team makes a decisive contribution to increasing reach, strengthening brand awareness, and securing sustainable growth in the digital environment.
MED-EL is a leading manufacturer of innovative medical devices for the treatment of various types and degrees of hearing loss. Our unique portfolio of implantable hearing solutions benefits thousands of individuals in more than 140 countries worldwide. With headquarters in Innsbruck, Austria, MED-EL has over 3,100 employees around the world.
* Conducting SEO and GEO analyses on search demand, keywords, and competitors for our global B2B and B2C web platforms, as well as creating data-driven content and copy briefings
* Conducting on-page analyses and technical website audits
* Planning and implementation of SEO-driven PR activities in close cooperation with our regional PR teams (off-page SEO)
* Monitoring and analysis of relevant SEO/GEO KPIs, creation of regular performance reports, and derivation of optimization measures
* Support in setting up, managing, and optimizing our Google Ads campaigns
* Higher finished education in marketing
* In-depth understanding of on-page, off-page and technical SEO, including structured data/entities for GEO
* Extensive experience with SEO and analytics tools (e.g. Google Search Console, Screaming Frog, Semrush, Ahrefs, Matomo) is required
* Practical knowledge in creating and managing Google Ads campaigns
* Excellent organizational and coordination skills, a self-organized, motivated and team-oriented working style as well as very good English- and German skills in written and spoken
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