About us
Tractive is the most trusted name for keeping cats and dogs safe and healthy. The secret to our success? A team of truly unique individuals who care about each other just as much as going the extra mile for pet parents. Want to be part of our story? Check out this role and see if you’re a good match!
Your territory
As part of our Data team, you will:
Own Tractive's end-to-end tracking across Android, iOS, and Web, ensuring that core product experiences are measured in a way teams can rely on
Maintain and evolve our tracking plans and event taxonomy, keeping production tracking well-documented, consistently structured, and versioned - collaborating closely with fellow Digital Analytics Specialists to align on standards
Ensure data integrity across all platforms, with data collected effectively, consistently, and in full compliance with GDPR
Define and implement metrics that directly inform business decisions across Product and Marketing
Serve as the interface between business requirements and engineering by translating needs into precise, actionable Jira tickets while proactively managing stakeholder communication
Lead tracking quality assurance across Android, iOs and Web - maintaining naming conventions, versioning, and ensuring A/B test environments are correctly instrumented
Implement and maintain tracking via Google Tag Manager and Server-Side Tagging, covering event instrumentation, production debugging, and reliable data collection
Own marketing measurement: pixel implementation, UTM frameworks, and campaign attribution across paid and organic channels
Bring in your fresh ideas to make Tractive bette