Overview
AstraZeneca is one of the world's leading biopharmaceutical companies focused on the discovery, development and commercialization of prescription drugs. We have mainly focused on the following therapeutic areas: cardiovascular, kidney and metabolism, oncology, respiratory tract, inflammation and autoimmune diseases. Millions of patients worldwide benefit from our innovative medicines and we are active in over 100 countries. As an Austrian sales company, we set new, creative standards in market cultivation and strive for scientific leadership in the domestic market.
Brand Manager COPD & Biologics – Austria
You can contribute your ideas and skills with enthusiasm and competence to improve patients’ lives in the fields of COPD.
Responsibilities
* Be the product-, competitor- and market-expert for two brands.
* Lead one established brand and lead all launch activities for a new brand which will enter the market in 2027.
* Analyze market data and competitive dynamics, build long-range forecasts for our brands. This includes leading the MTP process together with the Franchise Lead for each brand in the portfolio.
* Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
* Develop content strategy and lead execution of multi-channel marketing mix and roll out key projects developed with cross-functional input including promotional material, congress activity, events for HCPs, etc.
* Drive omni-channel campaigns with consideration of a 360-degree view (F2F, digital, printed material) focusing on routing offline to online via QR codes & short links.
* Develop and manage execution of a measurement plan for each brand in portfolio. Present regularly our business results vs. budget/KPIs, market understanding and insights to Senior business leaders at all levels in the organization.
* Plan marketing spend to ensure minimal variance vs budget.
* Collaborate closely with Sales Force to understand their needs and develop appropriate strategy, guidance, training, and support for their benefit.
* Follow and share digital trends within and outside pharma. Identify scale-up projects from other markets, implement, and share best practices.
Qualifications
* Experience in Marketing or Sales
* Experience in the pharmaceutical industry is a strong plus
* Good strategic and analytical qualities
* Hands-on experience in implementing and delivering marketing campaigns with digital assets/channels
* Good project management skills
* Excellent ability to work in a team and experience in building networks
* Exceptional communication skills
* Open mindset to break new ground to drive business growth
* Open to learning, feedback and coaching
* Fluent in both German and English, with the ability to communicate effectively in both languages
* Able to showcase patient centricity in keeping the patient at the forefront of every interaction
* MS Office skills
We offer
* A starting salary from € 81,964 annual gross. Depending on qualifications and experience, an overpayment is possible. Participation in the company's success through bonus payments is a matter of course, as are company cars and company mobile phones.
* Extensive social benefits, in the form of company pension and supplementary insurance
* Flexible working hours, as well as the possibility to use the hybrid form of work
* Individual development opportunities
* Environmentally conscious company that has the ambition to become climate-neutral
Are you ready to contribute new ideas? Brilliant! We still have a place available and we hope it belongs to you. We look forward to receiving your application.
Why choose AstraZeneca?
A career with us is much more than just a job. It is the opportunity to take responsibility for helping to shape a present and future worth living in our society. At AstraZeneca, we believe in the potential of our people and develop them beyond what they thought possible. We use their skills and passion by actively supporting them in figuring out what they can achieve, no matter where they start with us.
Date Posted: 04-Feb-2026
Closing Date: AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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