Overview
Paid Social Specialist – Meta Platforms role at Tractie — join to apply. This role is part of our Performance Marketing team and is focused on Meta paid social campaigns.
Note: This posting includes references to location and applicant information as provided in the original description.
Responsibilities
* Take full ownership of Meta paid social campaigns across key markets - from creative briefing and ad production to A/B testing, performance analysis, and continuous optimization
* Stay up to date with the latest trends, platform innovations, and performance marketing strategies in paid social
* Partner with our design team and external creators to develop compelling, on-brand ad creatives tailored to platform best practices
* Build and implement a test-and-learn approach that drives growth, maximizes ROI, and ensures all campaigns are backed by data
* Explore new markets and channels to expand our reach and uncover fresh opportunities
* Bring in your fresh ideas to make Tractive better - you’ll never hear the phrase “...because that’s how we’ve always done things”
* Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops which help you get to the next level
Your profile / Qualifications
* Several years of hands-on experience running Meta (Facebook & Instagram) advertising campaigns in a B2C environment, either client-side or in an agency
* Proven success managing Meta campaigns end-to-end — from concept and creative briefing to testing, analysis, and scaling
* Familiarity with TikTok Ads or other paid social platforms is a strong plus
* Confident using analytics tools (e.g. Google Analytics, Looker Studio) to identify trends and optimize performance
* Excellent written and spoken English skills
Candidate profile
* A self-starter with an entrepreneurial mindset and a focus on measurable results
* Analytical and growth-oriented, with a strong sense of ownership
* Creative yet data-driven mindset with a knack for uncovering insights in complex datasets
* Curious and collaborative, eager to test, learn, and improve
* Excited to work in Austria alongside an outstanding team
Location and role details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Information Technology
* Industries: Computers and Electronics Manufacturing
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