Overview
This role offers an exciting opportunity to shape the visual identity of a new Spanish gourmet food brand entering the Japanese market. The focus is on developing a premium yet accessible brand presence, starting with Iberian jamón and expanding to a broader range of gourmet products. The ideal candidate will blend Spanish authenticity with design sensibilities that resonate with Japanese consumers, ensuring the brand stands out on shelves and as a gift option. You will be responsible for the full spectrum of brand and packaging design, from concept to execution, playing a pivotal role in the brand’s market introduction and growth.
Responsibilities
* Develop a comprehensive brand concept and visual identity tailored to the Japanese market.
* Design a distinctive logo that reflects Spanish heritage and appeals to local consumers.
* Create packaging designs for food products, including primary and secondary packaging.
* Design gift-ready packaging formats suitable for retail and e-commerce.
* Prepare print-ready files and collaborate with suppliers to ensure production quality.
* Present design concepts and iterate based on feedback.
Requirements
* Proven experience in brand and packaging design, preferably within the food or consumer goods sector.
* Strong portfolio demonstrating expertise in creating visual identities and packaging for international markets.
* Deep understanding of both Spanish and Japanese design aesthetics and cultural nuances.
* Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
* Ability to deliver high-quality, print-ready artwork and manage the production process.
* Excellent communication skills and ability to present ideas clearly.
* Availability for remote collaboration and timely delivery of project milestones.
About Twine
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