Performance Marketing & Paid Social Campaign Specialist (f/m/d)
5 days ago Be among the first 25 applicants
* Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
* Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
* Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
* Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
* Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
Your Responsibilities
* Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
* Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
* Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
* Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
* Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization
Your Qualifications
* Degree in Marketing, Communications, Business, Digital Media, or a related field, with up to 2 years’ experience in digital or performance marketing
* Basic knowledge of search engine marketing and paid social platforms (LinkedIn, Meta), with B2B or industrial machinery market experience as an advantage
* Familiarity with digital analytics tools (Google Analytics, social media dashboards) and a strong interest in performance-driven marketing
* Detail-oriented, analytical mindset, strong organizational skills, and ability to work in an international, cross-functional environment.
* Fluent in English (written and spoken); German language skills are a plus
WE OFFER
* Flexible working hours with no core time and the possibility to work from home
* Further training and international career opportunities
* Corporate health management "PALfit"
* Company restaurant with freshly prepared meals and daily meal subsidy
* Job ticket for travel to and from PALFINGER
* Numerous employee discounts through Corporate Benefits
Minimum gross salary according to the Austrian metal industry collective agreement is EUR 52.197,04 per year. We are willing to overpay according to training and qualification.
Are you interested in the position and still have questions? Please do not hesitate to contact us.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Human Resources
* Industries
Industrial Machinery Manufacturing
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