Overview
Web Content Strategist | Pro (all genders)
Location: Salzburg or Vienna. Start immediately. Total hours available full-time or part-time from 30 h.
Responsibilities
* Develop content concepts for websites, platforms and digital touchpoints, focusing on information architecture, page logic, content hierarchies and messaging.
* Translate brand strategy, target‑group needs and business goals into clear website structures, relevant content and strong digital user experiences.
* Conceptualize, create and optimize website content, landing pages, modules and content components along user journeys, search intent and project goals.
* Contribute to content guidelines, tonality and messaging principles for digital brand experiences.
* Support content audits and derive concrete optimizations regarding relevance, quality, structure, discoverability and user behaviour.
* Apply SEO and GEO approaches to make content discoverable and relevant for traditional search and AI‑supported search systems.
* Use AI tools and automation to support research, structuring, content production and quality assurance.
* Support the maintenance, implementation and quality assurance of content in the CMS, including checks before go‑live.
* Collaborate with clients and internal teams, presenting and explaining content concepts, structures and decisions.
Qualifications
* At least 3 years of experience in an agency, editorial or comparable role in a digital environment (Pro level).
* Proven references in developing content concepts for websites, platforms or digital touchpoints.
* Strong understanding of information architecture, user guidance, content structures and digital platforms.
* Experience conceptualizing, creating and optimizing website content, landing pages, modules or digital content formats.
* Proficient in SEO, search intent, content logic and an interest in GEO and AI‑supported search.
* Good sense for brands, target groups, user needs, tonality and digital communication.
* Experience with CMS systems and knowledge of how content is structured, maintained and implemented on the web.
* Thoughtful use of AI tools with an aim to improve content processes and quality.
* Analytical thinking and the ability to derive content decisions from user behaviour, search intent and project goals.
* Ability to explain and present content concepts, structures and content clearly and further develop them with clients and internal teams.
* Native‑level German and very good English skills.
Salary & Benefits
Annual salary starting at EUR 42,000 gross (incl. holiday pay and Christmas bonus) for a full‑time position. Actual salary depends on qualifications and experience.
#J-18808-Ljbffr