Senior Product Marketing Specialist (w/m/d)
For more than 90 years, PALFINGER has set benchmarks with innovative crane and lifting solutions worldwide. As a leading technology and mechanical engineering company, we transform customer needs into seamlessly integrated solutions while providing opportunities for our people to grow, collaborate, and push beyond limits. We foster an environment where we reach up, reach out, and reach beyond. Become part of our team and let’s lift each other to create what’s next.
Product Marketing at PALFINGER is continuously growing to strengthen our global product and market strategy. To reinforce our team in Bergheim (Salzburg), we are looking for a strategic, structured, and collaborative Product Marketer who will own global product positioning and go-to-market strategies for complex industrial products. In this role, you will sit at the intersection of Product Management, Sales, and Marketing, translating complex technical solutions into clear, differentiated market positioning across global markets.
YOUR RESPONSIBILITIES
Define and own global product marketing and positioning strategies across the entire product lifecycle to drive sustainable business growth
Lead and shape go-to-market strategies in close collaboration with Product Management, Sales, and Regional Marketing, ensuring alignment, strategic clarity, and global consistency
Drive global product launches for complex products and services, managing timing, narrative, and readiness, with structured handovers to regional teams
Develop product positioning and messaging frameworks that translate technical features into customer-relevant benefits and clear competitive differentiation
Act as a strategic partner and project leader, collaborating across Product Management, Sales, and Service to align perspectives, manage cross-functional initiatives, and deliver against objectives, timelines, and budgets
YOUR QUALIFICATIONS
University degree in Marketing, Business, Engineering, or a related field
5+ years of experience in Product Marketing, Product Management, or Commercial Strategy within complex B2B or industrial environments (e.g., machinery, automotive, equipment)
Proven track record in product positioning, go-to-market strategy, and portfolio-level strategic thinking
Strong capability to manage complexity — navigating multiple stakeholders and long development or launch cycles within a global organization
Excellent collaboration, communication, and problem-solving skills, with fluency in English and German
WE OFFER
Flexible working hours with no core time and possibility to work from home on a regular basis
Further training and international career opportunities
Corporate health management "PALfit
Company restaurant with freshly prepared meals and daily meal subsidy
Job ticket for travel to and from PALFINGER
Numerous employee discounts through Corporate Benefits
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