What your day will look like
Responsibilities:
Demand Generation Ownership
* Take full responsibility for driving regional demand generation aligned to business objectives.
* Ensure campaigns directly contribute to pipeline creation, acceleration, and expansion.
Campaign Strategy & Planning
* Develop integrated regional campaign plans that balance global direction with local priorities.
* Evaluate sales demands, market dynamics, and buyer needs to shape campaign strategy.
* Plan ahead while maintaining flexibility to address ad-hoc requests and opportunities.
Content & Creative Development
* Adapt and localize global messaging into compelling, regionally relevant stories.
* Partner with product marketing, communications, and creative teams to create original high-quality regional content.
* Ensure all assets align with Thinkproject’s brand and support storytelling that resonates with buyers.
Execution Across Channels
* Lead multi-channel campaign delivery across digital, paid media, email, social, webinars, events, and ABM.
* Create campaign asset content (short-form: LP, email, ad copy, briefs etc.) and align campaign messaging across all assets
* Drive implementation in partnership with channel owners, and ensure timely, high-quality delivery.
Optimization and Performance Management
* Track, analyze, and report on campaign performance to sales and leadership.
* Use data-driven insights to optimize campaigns in real time and maximize ROI.
Collaboration and Alignment
* Build strong alignment with regional sales leaders, keeping them informed of plans and results.
* Act as a connector across Product Marketing, Content, and Communications to ensure unified go-to-market execution.
* Communicate effectively with both execution teams and leadership, managing expectations and priorities.
What you need to fulfill the role
* Bachelor’s degree in Marketing, Business, Communications, or related field.
* 5+ years of experience in B2B campaign management or demand generation, ideally within SaaS or technology.
* Experience in construction, engineering, or related industries is a strong plus.
* Proven track record of developing campaigns that drive measurable pipeline impact.
* Strong verbal and written storytelling and messaging skills with the ability to connect solutions to customer needs.
* Hands-on experience with campaign execution across digital, social, events, and account-based marketing.
* Deep knowledge of marketing channels and the ability to design and deliver fully integrated campaigns.
* Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). Experience with working AI tools (copy, content creation, campaign execution is significant a plus.
* Excellent project management skills—able to prioritize, plan ahead, and manage competing demands.
* Analytical mindset with a history of measuring and reporting campaign impact.
* Self-driven, resourceful, and adaptable; thrives in a fast-paced environment.
* German native speaker, fluent in English
What we offer
What we offer
Lunch ’n’ Learn Sessions | Women’s Network | LGBTQIA+ Network | Coffee Chat Roulette | Free English Lessons | Thinkproject Academy | Social Events | Volunteering Activities | Open Forum with Leadership Team (Tp Café) | Hybrid working | Unlimited learning
Your contact:
Ulrike Ecke
Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
Working at thinkproject.com - think career. think ahead.
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