Reporting to the Global VP of Sales Development Representatives, this senior position is responsible for leading the APJ Sales Development Representative (SDR) team and shaping a high-performing, efficient lead-qualification and pipeline-creation function.
The role centers on developing and supporting a diverse team of telephone-based SDRs who drive both outbound new-logo development and inbound opportunity qualification. In addition to overseeing early-stage pipeline activities, the Sales Development Manager collaborates with Marketing and Sales leadership to design and implement processes that accelerate go-to-market execution, including strategic call-downs, targeted campaigns, and new-logo hyper-growth initiatives.
This position oversees all SDR operations and team management across Asia Pacific and Japan and is based in Singapore or Sydney, Australia
What You Will Do
* Partner with Regional Marketing and Sales leadership to drive APJ pipeline strategy, including new-logo development and cross/upsell initiatives.
* Lead, coach, and develop a geographically dispersed SDR team, ensuring consistent performance and high-quality pipeline generation.
* Oversee inbound lead qualification and outbound prospecting to deliver sales-ready opportunities that meet monthly and quarterly targets.
* Build strong relationships with Sales, Channel, and Marketing teams to ensure alignment, smooth handoffs, and effective GTM execution.
* Collaborate with Marketing Managers to execute targeted call-downs and direct-to-market campaigns that accelerate pipeline creation.
* Work with Sales/Marketing Operations and IT to enhance SDR tools, workflows, and systems (e.g., SFDC) for greater efficiency.
* Recruit, onboard, and mentor new SDR team members; manage performance through regular coaching, feedback, and formal reviews.
* Provide clear, data-driven reporting on team productivity, pipeline contribution, and attainment to regional leadership.
* Support global SDR initiatives by contributing insights, refining processes, and aligning regional execution to global standards.
* Drive continuous improvement through proactive feedback, performance optimization, and recognition of top contributors.
What You Will Bring
* 7-10+ years of relevant experience, including time in a Sales Development or Inside Sales role.
* Proven success leading teams across multiple countries, languages, and time zones.
* Strong background in high-volume outbound prospecting and phone-based lead generation.
* Ability to partner effectively with Sales leadership to drive aligned, measurable outcomes.
* Experience working with technical products in the high-tech industry.
* Process-driven approach to lead management and pipeline operations.
* Familiarity with channel-based sales models and a solid understanding of the IT channel.
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