We are seeking an innovative and experienced Head of Social Media Marketing (SMM) to lead our social media strategy within the region. The ideal candidate will have a deep understanding of social media platforms and a proven track record of driving engagement and growth and the ability to develop creative campaigns that resonate with our target audience. As the Head of SMM you will be responsible for overseeing all social media activities, enhancing our brand presence and driving customer acquisition and retention through strategic social media initiatives.
Reports to: Chief Operating Officer (COp>
What you'll do
* Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion rates for the brands.
* Identify and define key performance indicators (KPIs) for social media success and regularly measure and report on these metrics.
* Oversee the creation and curation of high‑quality engaging content across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and emerging channels.
* Develop a content calendar to ensure a consistent and cohesive brand voice and messaging.
* Plan and execute creative and effective social media campaigns including promotions, contests, and partnerships.
* Utilise paid social media advertising to reach and engage targeted audiences.
* Foster and manage a vibrant online community by actively engaging with followers, responding to comments and messages, and encouraging user‑generated content.
* Monitor social media channels for trends, feedback, and opportunities for engagement.
* Lead, mentor and manage a team of social media professionals fostering a culture of innovation and collaboration.
* Set clear performance objectives, conduct regular performance reviews and support professional development.
* Work closely with the marketing, content and design teams to ensure social media efforts are aligned with overall marketing objectives and brand guidelines.
* Collaborate with influencers, partners and industry stakeholders to amplify our social media presence.
* Analyse social media performance data to identify trends, insights and areas for improvement.
* Prepare and present regular reports on social media performance to senior management.
* Stay abreast of the latest social media trends, tools and best practices within the iGaming industry and beyond.
* Continuously explore new social media platforms and technologies to keep the brand at the forefront.
Qualifications
* Bachelor's degree in Marketing, Communications, Business Administration or a related field.
* A number of years experience in social media marketing with recent experience in a leadership role, preferably within the iGaming or entertainment industry.
* Proven experience in developing and executing successful social media strategies.
* Strong understanding of social media platforms, tools and analytics.
* Excellent communication, writing and storytelling skills.
* Creative thinker with a passion for innovation and gaming.
* Exceptional leadership and team management skills.
* Ability to work in a fast‑paced environment and manage multiple projects simultaneously.
Additional Information
At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning. Depending on your role and location you can expect to receive benefits such as:
* Annual Group Bonus Plan
* Food vouchers €138 per month (working)
* Annual holiday 5 weeks per year plus local public holidays
* Additional “It’s Your Game” day off (1 day)
* Entain & Enhance days (2 paid days off to focus on your professional or personal development)
* Life Insurance / Personal Disability Insurance / Critical Illness Insurance
* Hybrid working 2 days in the office
* Sharesave Scheme
* Paid subscription to the mental wellbeing app Unmind and the training portal Udemy
* Referral Program
* Amazing social events including EOY party
* Special day(s) off: birth of child, marriage, moving household, etc.
* Special offers / reductions : pharmacy Magenta, Erste Bank
And outside of this you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process at application or interview, please contact us.
At Entain we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people and the wider global sports betting and gaming sector. Our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
Remote Work: Yes
Employment Type: Full-time
Key Skills
Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation
Experience: years
Vacancy: 1
#J-18808-Ljbffr